Chris Lorenzo, a leading figure in global house music and a key force behind the evolution of UK bass influenced dance records, continued his run of high impact releases with In This Bih, a collaboration with Kah Lo that quickly gained traction across the international club circuit. The record arrived with strong anticipation, having already been widely supported by artists such as Cloonee, Chris Lake, and Diplo, positioning it as a standout release within the current wave of club focused music. With momentum building ahead of release, the visual identity surrounding the track needed to match the energy, attitude, and cultural relevance that Chris Lorenzo consistently brings to his projects.

We supported the creative rollout of In This Bih, with Creative Director Brandon Densley leading cover art photography, social collateral photography, and contributing to the overall creative direction in collaboration with Manny Castro, Chris Lorenzo’s lead creative director. The work focused on delivering a cohesive visual language across key assets, ensuring consistency between the cover artwork and supporting content used across digital platforms. Through a refined approach to photography and visual storytelling, the final assets reinforced the tone of the record while aligning with Chris Lorenzo’s established brand and the wider impact of the release within the global dance music landscape.