CREATIVE DIRECTION

/

LASER DESIGN

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CONSULTING

CREATIVE DIRECTION

/

LASER DESIGN

/

CONSULTING

Travis Scott

Travis Scott

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2

)

/ About the project

Global rap icon and creative visionary Travis Scott set a new standard for live performance with the launch of his UTOPIA album and tour. Known for his immersive, high-energy shows, expectations were at an all-time high. Travis Scott’s team approached Creative Director Anthony Garcia, an internationally recognized laser specialist, to help support the visual execution of the show. We contributed laser design, spatial planning, timecode programming, and technical show development. The activation debuted at Rolling Loud Miami before continuing to major venues around the world. Working closely alongside See You Later, we helped refine the integration and placement of laser systems, ensuring every element of the performance felt larger than life and seamlessly aligned with the futuristic, genre-defying world of UTOPIA.

Travis Scott’s team approached the project with broad creative ambitions and a desire to push the boundaries of live show design. Through a collaborative and iterative process, we helped develop the laser architecture and programming framework that supported the show’s dynamic visual environment. Our team focused on laser zoning, module placement, and detailed timecode programming across the set, ensuring every cue was precisely synchronized with the performance. The result was a powerful visual layer within an already monumental production — contributing to an unforgettable, fully immersive experience that helped define the UTOPIA era on stage.

/ Credits

Client:

TRAVIS SCOTT

Creative Director:

Anthony Garcia

PROJECT:

Utopia Tour

PARTNERS:

SEE YOU LATER + NICE LASERS

/ Year

2023

OTHER

PROJECTS